An LED sign is everywhere and brands of almost all sizes rely on it to attract their potential customers. However, there are still many businesses that are unaware of digital signage and its benefits. Keep reading to know more about LED signage and tips to choose the right one for your business.
Understanding LED Sign
Digital or LED signage is a digital installation that displays multimedia content for the promotion of your brand. It finds its use in varying environments including bus stops, eating outlets, and the airport.
The digital signage has varying applications and helps attract potential customers towards your brand or retain the existing ones. Due to the efficiency that it offers, it has a significant effect on the revenues that businesses generate.
Types Of LED Signage
LED signs are available in various types in the market for businesses from varying industries. Let’s go through each of these types and help you choose the best for your business.
Video Display Screens
One of the most popular options for an LED sign is a video display screen. It catches the attention of the customers through customized graphics, texts, and animations.
Digital Menu Boards
Restaurants need to modify and update their menus quite frequently to let their customers know the latest offerings. That’s when a digital menu board can help restaurant owners adjust their menus. It lets them display tempting food images to the customers and attract them to their restaurant.
Backlit Signage
A backlit LED signage is a commercial sign illuminated electrically to transmit light through the translucent screen. As you can modify them in different sizes, they are more adaptable. You can use them indoors or outdoors as they come with internal lighting and a simple design.
Tri-colors LED Signages
These signs are available in three bright colors that let you engage your customers. The red, yellow and green colors on the animations and text messages catch the eyes of the customers. As per your needs, you can modify the graphics or text on the signage similar to regular signage.
Indoor & Outdoor Signs
Indoor displays require modest conditions as they will be observed from a closer angle. The display cabinet of this signage must withstand extreme weather conditions. Contrary to this, outdoor signs capture the attention of your potential customers even from a distance. So, window signage can increase foot traffic to your store and bring more sales.
Benefits Of LED Signage For Businesses
An LED sign offers umpteen benefits to brands, no matter whether they are a startup or established in the market.
Visibility
Visibility is one of the most critical factors that helps you promote your business. LED signs should be bright enough to set the customers’ eyes on your store and make them walk in. Some businesses choose neon signs which are not easy to see & read due to their vibrant color.
Custom signage can provide your business with the visibility that it needs. You can tailor them so they reflect your business ideas and blend with your store’s style. If you plan to advertise your brand in a subtle way, this is a good option to go ahead with.
Improves Business Appeal
Many business owners are increasingly adopting custom LED signage for their businesses. This proves to be a more sophisticated and advanced approach for advertising rather than relying on traditional neon signs.
The signage lets you create a window display that is not just bright but is also easily visible from a distance. You can choose from a range of bright colors to customise it and make it visually appealing to the customers.
Energy-efficient
When it comes to energy consumption, the LED signs consume less energy. Undoubtedly, this saves on your expenses on utility bills which helps in the long-term budgeting.
One can witness a significant decrease in electricity consumption upon switching to an LED sign. These signs are energy efficient and eco-friendly which results in low energy usage.
Text Revisions
If you own a business that involves regular changes in the menu or products, this signage is the best option for you. You can regularly update your information regarding the daily deals or new products.
With that, you need not order new signs for your business advertisement every now and then. You can simply revise the content on the existing signage and let your customers know the updated information through the same.
Factors For Choosing The Right LED Signage
There are certain factors you ought to consider while choosing an LED signage for your brand store. Let’s give a read about these factors and quick tips to choosing the right signage.
Location
You must consider the location of the signage before you choose one as it is important where you are going to place the signage. If the road usually experiences heavy vehicles and traffic, you need to choose a location where the signage will be visible to all. Also, this forms a part of the installation & setup procedure, and how safe the signage will be upon installation.
Budget
An LED sign is an expensive investment and the costs vary with the size, shape and style of the sign. When you plan to invest in it, you ought to consider your available budget before choosing one. It is good to opt for a sign that does marketing and also works as signage for your store.
Content-type
A signage may show anything whether texts, images, animations or videos about your products & services. The type of content you want to display will have a role in determining the right signage for your store. If you wish to show videos, you need signage compatible with the videos.
Conclusion
There are countless reasons why customised signages are a preferred choice of business owners. They are available in exceptional quality and always keep up to the expectations of the customers as well as business owners. If you are looking for an effective LED signage, Shopace Embroidery and Printing has just the right options to cater to your needs.